New Popon Article: Localization & Limited Buys

In the article, I address how retailers are placing more limited buys in order to facilitate localization and a growing number of niche opportunities . . . and ways that suppliers can misfire and miss out if they stay stuck in an all-store mindset rut.  Are retailers doing a good job of executing localization?  What about suppliers?  Where do you see localization going?

 

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The Wisdom of Crowds: Localization Roundup!

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Martha Stewart & Big Orange: a Fresh Squeeze