Switch to EDLP? Where's the New Excitement, Penney?

Written By Lisa Carver

Carol believes that J.C. Penney's mega stable of exclusive, proprietary brands will give it enough wiggle room to make a go of an "EDLP" strategy.

Read the full article.

Article by: Retail Wire's Rick Moss for Forbes, 01/24/12

© 2012 Forbes. All rights reserved.

Lisa Carver
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